Stella McCartney, China

Customized

imondi Flooring were recently awarded the contract to supply their flooring to the Stella McCartney fashion retail chain in China. imondi installations featured here include the 300m2 store at the recently opened Parkview Green in Beijing, the first Platinum LEED certified commercial development in China and the 110m2 store at the REEL mall in Shanghai; Stella’s McCartney second Shanghai location.

These stores mirror the Stella McCartney design concept featuring FSC-certified, sustainable Oak parquet flooring throughout in a bespoke herringbone pattern in shades of pinks and natural hues which guide the customer through the store.   Though imondi would love to have been recognised as the creative spirit behind this custom-floor imondi gratefully raise their hat in tribute to the design genius of English-based designers Yael Mer & Shay Alkalay.